User friendly

• Built from the ground up with the end user in mind - A simple to use, intuitive online interface that can be accessed at the office, home or on the road. Built from the ground up with the end user in mind.
• Real time design environment - Preview your email campaign as you add content. Don’t like the look of something, change it and see the results instantly. Haven’t got time to finish the campaign, no problem, Off The Press automatically saves your progress so you can come back and finish it later.

Email campaign wizard

• Step by step guide - The step by step wizard takes you through the process of sending our an email campaign in logical steps.
• Draft campaigns - If you haven't got to time complete the campaign don't worry. The wizard saves your progress and you can come back to it at any time.
• Total sender control - You decide the parameters of the email including subject line, from name, email and reply to address so the campaign looks the way you want it to.
• Supported email types - Off The Press supports HTML, plain text and multi part email formats. HTML templates allow you to reuse a great looking email over again without having to worry about accidentally altering the base design.
• Spam checking - When your campaign is ready we strongly suggest that you run it through the built in spam checker. Spam Assassin will scan you campaign and let you know if it is likely to be seen as spam and filtered in junk mail folders.
  
  This is an invaluable tool to make sure your email campaign reaches as many of its intended recipients.
• Campaign delivery - Campaigns can be sent immediately or scheduled for delivery at any point in the future. Simply select the time and date you'd like the email sent and a report is delivered to you upon successful delivery of your email campaign.
• Duplicate campaigns - Got a monthly newsletter that uses the same settings (except for the content)? Duplicate the campaign to save yourself the time in setting one up from scratch. Go in and change just the bits you need to.

Member and list management

• Step by step guide - The step by step wizard takes you through the process of sending our an email campaign in logical steps.
• Unlimited lists and members - Off The Press supports unlimited lists and members.
• Import existing lists - You've got existing lists? No problem! Import them into Off The Press in one swift batch.
• Set up personal fields - Research has shown personalised emails can be up to 600% more effective than there generic counterparts. Off The Press allows you to personalise everything. You can create up to ten fields specific to your exact requirements.
  
  For example, if you had a hairdressing salon you might want to create a personal field called “Gender”. When users are added to your list they select if they are “male” or “female”. When you send out a campaign to your list you might want to create a campaign heading that says “10% off all [Gender] haircuts this week”. All the females on the list would receive an email that says “10% off all female haircuts this week” and the males “10% off all male haircuts this week”.
• Bounce management - Off The Press provides easy bounce management, alerting you to individual emails that were unable to be delivered. Over 3000 bounce definitions means you know exactly why the email was not delivered. Individual email addresses can be marked as inactive for future campaign delivery if they bounce more than a set number of times.
• Membership statistics - Find out how many subscribers you have, who joined this week, did anyone unsubscribe and what email addresses bounced.
• Generate subscriber forms - Automatically generate subscribe and unsubscribe forms to put on your web site so that you can capture potential clients that are interested in your products or services.
• Export member data - Export you member data to Excel or CSV file formats at the touch of a button.

Powerful reporting

• Step by step guide - The step by step wizard takes you through the process of sending our an email campaign in logical steps.
• General statistics - Statistics include: number of emails sent, number of email viewed (as a % of total), number of links clicked (unique vs. total), who clicked what links, number and % of unsubscribe requests, number and % of bounced addresses, who bounced, who unsubscribe.
• Link activity - The link activity report combines a tabular report with a 3D flash chart to show you what sections of your newsletter were most popular.
• Compare campaigns - You can compare up to 3 separate campaigns to see how successful they were next to each other. Use this information to form opinions on why certain campaigns were more successful than others and adapt future campaigns accordingly.
• Group interests together so they can be targeted more effectively - View all the members who clicked on a certain link and filter them into a new list. Knowing what this group of people are interested in allows you to target them more effectively in future campaigns.
• Coming soon (ROI) Return On Investment tagging - Is a specific campaign supposed to generate publicity to a specific area of your web site? Add a tracking tag to that page and Off The Press will record what members actually made it to that specific page.
• Coming soon site path tracking - Not only record what members visited your site but get a full run down on every page they viewed.

For more information please visit www.offthepress.co.uk